MARCONI COMMUNICATIONSmarketing communications and content

As a business owner, you’re moving in a lot of different directions. Trying to get (or keep) revenue flowing. Managing your business’s finances. Dealing with the day-to-day challenges of delivering your product or service to customers. Managing employees.

And, on top of all of this, you’re constantly striving to find ways to uncover fresh pro...

Whether you’re the owner of the local ice-cream shop or a multi-million dollar financial planning service, if you want to turn prospects into customers, crafting an integrated marketing campaign is critical.

So, let’s start at the beginning. What, exactly, is integrated marketing? In basic terms, it’s simply communicating a consistent identit...

I just finished re-reading Seth Godin's book All Marketers are Liars. Granted it was published nearly a decade ago but the premise holds true now more than ever.

"The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is just a bit better...

Let’s get one thing straight. Your brand is not your logo. It’s not your packaging. And it’s certainly not your website. Your brand is the promise you strive to uphold – or exceed – with your clients every day. 

But, regardless of how much you spend to build your brand in the marketplace, through advertising, PR, and a host of other...

According to a recent Harvard Business Review list, Jeff Bezos is the best-performing CEO in the world.

Bezos founded Amazon.com in 1994 in his garage after leaving a New York City hedge fund and driving cross country to Seattle. Along the way, he wrote the Amazon business plan.

Following are his top 10 maxims, taken from an April 2012 issue o...

One of the most overlooked sources of content is your customers. They ask questions about your brand everywhere – via your customer service team, internal website search, social media, etc. 

Identify trends in the questions they are asking and feed them the content before they even realize they are asking for it. The content might not go vira...

Be it the huge volume of expert content for small-business owners on American Express’s Open Forum, or the abundant marketing content from Hubspot, content marketing has given rise to the prevalence of brands providing free, useful and educational content.

Creating content that is free does not mean serving up lifeless articles overflowing wi...

The goal should be to create the minimum amount of content for the maximum amount of impact. 

It’s never about more. It’s about the right mix, to the right audience, that leads to the right behavior change. When developing content, first think about the content you should not be creating. 

Here are a few othere things to consider: