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    When Developing Your Marketing Strategy: Rely on the F-Word

    When Developing Your Marketing Strategy: Rely on the F-Word

    As a business owner, you’re moving in a lot of different directions. Trying to get (or keep) revenue flowing. Managing your business’s fi...
    Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)

    Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)

    Whether you’re the owner of the local ice-cream shop or a multi-million dollar financial planning service, if you want to turn prospects ...
    All Marketers are Liars

    All Marketers are Liars

    I just finished re-reading Seth Godin's book All Marketers are Liars. Granted it was published nearly a decade ago but the premise holds ...
    3 Tips to Strengthen Your Brand

    3 Tips to Strengthen Your Brand

    Let’s get one thing straight. Your brand is not your logo. It’s not your packaging. And it’s certainly not your website. Your brand is th...
    Top 10 Leadership Lessons from Amazon Founder & CEO

    Top 10 Leadership Lessons from Amazon Founder & CEO

    According to a recent Harvard Business Review list, Jeff Bezos is the best-performing CEO in the world. Bezos founded Amazon.com in 1994 ...
    Discover Content in Your Business

    Discover Content in Your Business

    One of the most overlooked sources of content is your customers. They ask questions about your brand everywhere – via your customer servi...
    Offer Educational not Self-Serving Content

    Offer Educational not Self-Serving Content

    Be it the huge volume of expert content for small-business owners on American Express’s Open Forum, or the abundant marketing content fro...
    Minimal Content with Maximum Impact

    Minimal Content with Maximum Impact

    The goal should be to create the minimum amount of content for the maximum amount of impact. It’s never about more. It’s about the right ...
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    Featured Posts
    Discover Content in Your Business

    Discover Content in Your Business

    Offer Educational not Self-Serving Content

    Offer Educational not Self-Serving Content

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    Recent Posts
    When Developing Your Marketing Strategy: Rely on the F-Word

    When Developing Your Marketing Strategy: Rely on the F-Word

    Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)

    Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)

    All Marketers are Liars

    All Marketers are Liars

    3 Tips to Strengthen Your Brand

    3 Tips to Strengthen Your Brand

    Top 10 Leadership Lessons from Amazon Founder & CEO

    Top 10 Leadership Lessons from Amazon Founder & CEO

    Discover Content in Your Business

    Discover Content in Your Business

    Offer Educational not Self-Serving Content

    Offer Educational not Self-Serving Content

    Minimal Content with Maximum Impact

    Minimal Content with Maximum Impact

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