Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)
Whether you’re the owner of the local ice-cream shop or a multi-million dollar financial planning service, if you want to turn prospects...
When Developing Your Marketing Strategy: Rely on the F-Word
As a business owner, you’re moving in a lot of different directions. Trying to get (or keep) revenue flowing. Managing your business’s...
All Marketers are Liars
I just finished re-reading Seth Godin's book All Marketers are Liars. Granted it was published nearly a decade ago but the premise holds...
3 Tips to Strengthen Your Brand
Let’s get one thing straight. Your brand is not your logo. It’s not your packaging. And it’s certainly not your website. Your brand is...
Top 10 Leadership Lessons from Amazon Founder & CEO
According to a recent Harvard Business Review list, Jeff Bezos is the best-performing CEO in the world. Bezos founded Amazon.com in 1994...
Discover Content in Your Business
One of the most overlooked sources of content is your customers. They ask questions about your brand everywhere – via your customer...
Offer Educational not Self-Serving Content
Be it the huge volume of expert content for small-business owners on American Express’s Open Forum, or the abundant marketing content...
Minimal Content with Maximum Impact
The goal should be to create the minimum amount of content for the maximum amount of impact. It’s never about more. It’s about the right...
