

Minimal Content with Maximum Impact
The goal should be to create the minimum amount of content for the maximum amount of impact. It’s never about more. It’s about the right mix, to the right audience, that leads to the right behavior change. When developing content, first think about the content you should not be creating. Here are a few othere things to consider: Do you have a documented content strategy as part of your marketing program, or are you just filling channels with content? Is the content you are di