

Offer Educational not Self-Serving Content
Be it the huge volume of expert content for small-business owners on American Express’s Open Forum, or the abundant marketing content from Hubspot, content marketing has given rise to the prevalence of brands providing free, useful and educational content. Creating content that is free does not mean serving up lifeless articles overflowing with shameless plugs and links to your product pages. It means investing the time to create something of value to your customers. It can b