Let’s get one thing straight. Your brand is not your logo. It’s not your packaging. And it’s certainly not your website. Your brand is the promise you strive to uphold – or exceed – with your clients every day. But, regardless of how much you spend to build your brand in the marketplace, through advertising, PR, and a host of other activities, it will never achieve its true potential if your employees are not engaged. In fact, without your employees, your brand will always fl