
3 Tips to Strengthen Your Brand
Let’s get one thing straight. Your brand is not your logo. It’s not your packaging. And it’s certainly not your website. Your brand is the promise you strive to uphold – or exceed – with your clients every day. But, regardless of how much you spend to build your brand in the marketplace, through advertising, PR, and a host of other activities, it will never achieve its true potential if your employees are not engaged. In fact, without your employees, your brand will always fl