Discover Content in Your Business
One of the most overlooked sources of content is your customers. They ask questions about your brand everywhere – via your customer service team, internal website search, social media, etc.
Identify trends in the questions they are asking and feed them the content before they even realize they are asking for it. The content might not go viral, but your customers will appreciate it, and it will lessen the burden on your social community managers and customer service reps.