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    Marketing Communications

    When Developing Your Marketing Strategy: Rely on the F-Word

    July 24, 2019

    Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)

    May 22, 2019

    All Marketers are Liars

    March 20, 2019

    3 Tips to Strengthen Your Brand

    January 23, 2019

    Top 10 Leadership Lessons from Amazon Founder & CEO

    December 5, 2018

    Discover Content in Your Business

    October 17, 2018

    Offer Educational not Self-Serving Content

    August 8, 2018

    Minimal Content with Maximum Impact

    June 13, 2018

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    Offer Educational not Self-Serving Content

    August 8, 2018

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    October 17, 2018

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    Featured Posts

    Offer Educational not Self-Serving Content

    August 8, 2018

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    Debbie Marconi

    Be it the huge volume of expert content for small-business owners on American Express’s Open Forum, or the abundant marketing content from Hubspot, content marketing has given rise to the prevalence of brands providing free, useful and educational content.

     

    Creating content that is free does not mean serving up lifeless articles overflowing with shameless plugs and links to your product pages. It means investing the time to create something of value to your customers. It can be as simple as one piece of useful, well-designed content, like a list of best practices for one of your customer segments or an in-depth, brand-free white paper.

     

    Become a trusted resource for educational information that positions your company as a problem solver and you'll be the resource they turn to for solutions. 

     

     

     

     

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