When Developing Your Marketing Strategy: Rely on the F-Word
July 24, 2019
Six Steps to Creating a Marketing Plan that Delivers (for Any Size Business)
May 22, 2019
All Marketers are Liars
March 20, 2019
3 Tips to Strengthen Your Brand
January 23, 2019
Top 10 Leadership Lessons from Amazon Founder & CEO
December 5, 2018
Discover Content in Your Business
October 17, 2018
Offer Educational not Self-Serving Content
August 8, 2018
Minimal Content with Maximum Impact
June 13, 2018
The goal should be to create the minimum amount of content for the maximum amount of impact.
It’s never about more. It’s about the right mix, to the right audience, that leads to the right behavior change. When developing content, first think about the content you should not be creating.
Here are a few othere things to consider:
Do you have a documented content strategy as part of your marketing program, or are you just filling channels with content?
Is the content you are distributing truly best of breed — meaning that it’s as good or better than anything else available?
Are you really making an impact on your customer’s lives with the information you provide to them?
Are you structuring your content marketing around more or around best?
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