"The chief enemy of creativity
is good sense."
Whether you're looking to establish a completely new brand identity or just want to refresh your existing brand, we'll work to define your organization's value proposition and personality and create an identity that is unique to you.
The internet is likely the first place prospective customers look to gauge your credibility. Be sure your website speaks to your identity, is contemporary and reflects the value your organization offers.
Your product managers and engineers undoubtedly have the product and industry expertise. But, sometimes, translating this knowledge into compelling, easy-to-understand sales tools is challenging.
I will help you create structured, integrated marketing campaigns that communicate the unique value of your product by market segment to distinct target audiences.
SPEECHES & PRESENTATIONS
Engaging speeches must not only be well structured, they should be supported by visuals that underscore the presenter’s key points in a creative, refreshing way. Avoid visuals comprised of bullet points. They are painful for viewers to endure and do nothing to bolster audience recollection of your speaker’s main points.
DIGITAL STRATEGY & CONTENT
Harness the power of your website with fresh content optimized for search engines, email marketing campaigns that demand a reaction, and a social strategy segmented by target audience that actively engages new prospects and existing clients.
TRADE SHOWS & EVENTS
You allocate thousands of dollars to large-scale events and trade shows. Ensure your presence is breathtaking, your theme and messaging are on point and your employees and partners are well prepared to represent you with a single, unified voice.
CASE STUDIES & WHITE PAPERS
Case studies and white papers position your employee spokesperson as a veritable subject matter expert. More importantly, they garner your company the attention it needs to not only attract prospective clients but also to underscore the confidence your existing clients have in your company’s capabilities.
Oftentimes, your most important audience is overlooked – your employees. Ensure your internal teams are kept abreast of your organization’s goals, initiatives and accomplishments so they are prepared to serve as your ambassadors. When employees understand the big picture, they are able to collectively move in the same direction to achieve your organization’s micro and macro goals.